Jeremy posted a question: Google Hoarding the Pie?. The question posed there is why Google’s TAC (Traffic Acquisition Costs) have gone down quarter over quarter and Jeremy wonders if the are slowly decreasing the unpublished revenue share given to standard AdSense users.
Google and shrinking TAC
Jeremy posted a question: Google Hoarding the Pie?. The question posed there is why Google’s TAC (Traffic Acquisition Costs) have gone down quarter over quarter and Jeremy wonders if the are slowly decreasing the unpublished revenue share given to standard AdSense users.