Weird Works

Just looked at Business 2.0 for some other things and stumbled onto this. There are two things there. One of it, is that a scarce resource is by now, attention. Not capital, or land, or human resources or anything else. Attention is hard to get. Very true. The other part if about … _Most companies focus on repetition, predictability, and reducing errors. But if you want to generate innovative ideas, a new book argues, you have to shake things up a little_ …. that again ties in nicely with what I am sometimes thinking about, namely, that to succeed in business, you need to be different, which ties in nicely with the above statement that you need attention. Something different will get attention, and something different will have a clear different competitive advantage if you want. The thinking continues …