Tom Peters is sorry
He held a speech in front of lots of CEOs which he called idiots it seems. He compiled a list why or when the are idiots which he put in a powerpoint slide at a presentation:
> […]
> 1\. Fail to spend Hyper-aggressively on IS/IT; fail to follow “Gamechanger” IS/IT Strategies; fail to put their CIO on the Board; fail to exploit fully [Revolution Now!] the Web.
> 2\. Believe in [BIG] mergers as The Key to Offense & Defense.
> 3\. Hire MBAs in large #s.
> 4\. Recruit mostly from conventional sources; have a low tolerance for risktakers-freaks.
> 5\. Are less than 24/7 “Talent Fanatics.”
> 6\. Do too much Imitation/Benchmarking/ConstantImprovement, not enough “Breathtaking”/Disruptive Innovation; favor “marketshare” over MarketCreation.
> 7\. Believe that “process” beats “passion,” “analysis” beats “action.”
> 8\. Spend too much time in the Office, not enough time in the Field; fail to ColdCall at least One Customer per Week; are surrounded by sycophants; have low Tolerance for Contention.
> 9\. ARE NOT LOVED BY FRONTLINE STAFF!
> 10\. Do too much MicroSegmentation I: Grotesquely underestimate the Women’s Market—and if they do more or less “get it,” fail to understand the Strategic Transformation required to master it.
> 11\. Do too much MicroSegmentation II: Grotesquely underestimate the Boomer-Geezer Market.
> 12\. Have too few Women on the Executive Team, too few Women on the Board.
> 13\. Who’s … Board = OWMs.
> 14\. Balk at Technicolor actions and language—e.g., WOW!, Lovemarks, DreamMarketing, InsanelyGreat.
> 15\. Think Design is a frill, nicety—not the Fundamental Basis for Value Added.
> 16\. Tolerate less than Excellence, do not insist upon “Experiences that make me ‘Gasp.’”
> 17\. Deliver more on Short-term Earnings rather than Long-term Yearnings.
> 18\. FAIL TO INSPIRE ME BY THE AUDACITY OF THEIR DREAMS. (Too much: “Dream” = “Buy MarketShare, Get BIGGER, Cut Costs.”)
The full post is here.