The New Marketing

Word-of-Mouth¹⁰. that’s the new marketing system. Just imagine how many geeks in the US now want a Dyson vacuum cleaner! Check this: Dyson DC14 Animal: The Best Vacuum Ever (by Jeremy Zawodny).

Dear Marketing department: It will be your task to get people buzzing about the products, making it easy for them to share. Tipping Point, Cluetrain Manifesto and Purple Cow are some must reads in that department.