The Luck Factor

Seth Godin writes about the luck factor in your success. The article includes this bit:

_Take the case of Levi Strauss & Co. This company was lucky, plain and simple. It makes a garment that was the clothing of choice for a generation of free-spending consumers. But instead of recognizing the luck, Levi imagined it was smart branding, or its employment policies or even its ad agency that had somehow enabled it to grow. Once the luck ran out (and it always does) Levi shrank fast. In just six years, sales dropped more than 30%, and every U.S. factory was closed._

I wouldn’t be as dramatic as he is, but what if there is a lot of luck attached to all these things. What if it is not plannable. Of course there is no save bet but how much are brands really worth? They do have a worth, I am certain of that, especially in hour hectic times where they can be a place of security. The question is really how much of your success comes from luck, and it often likely is a bit part of it. They right people need to catch on and you need to get to a tipping point where the epidemic takes off. Getting there has a lot to do with luck. Going the right direction, is good marketing, sales, management, organization, hireing, …