Short Intro to eCPM
The Google AdSense Blog has a good post on eCPM for those wondering how advertisement is paid. The general thing is that CPM, cost per 1000 impressions of advertisements (cost per mille to be exact), is a very good way to measure the success of a web site. My personal blog is in the 1 digit eCPM via AdSense while the OUBS Blog is in the double digits for example. The thing is though that just because it is a good way to measure like this, doesn’t mean it’s a good way to be paid in that form. But this will develop over the next years and with TV, radio, newspapers, … being digitized it will happen there too. And attached to that are a million of cool opportunities.
Technorati Tags: eCPM, Google AdSense, Ormigo