For those interested in the entire search engine field as well as direct marketing, I suggest reading this weeks Silk Road (thanks to John for the pointer) which explains a little bit why PiperJaffray Analysts believe that CPC values will likely double even to a point where ROI is negative (you spend more than you make on the click in the first transaction).
Search Engine Information
For those interested in the entire search engine field as well as direct marketing, I suggest reading this weeks Silk Road (thanks to John for the pointer) which explains a little bit why PiperJaffray Analysts believe that CPC values will likely double even to a point where ROI is negative (you spend more than you make on the click in the first transaction).