Results from the Pre DLD Survey

I received the results from the pre DLD survey and I like them. First of all, not that many people took part (228) but it is still interesting and I am happy to know that I am party of the only 25% who also have been at DLD 06 :) Congratulations also to Ibrahim to having made the “Other Leading Entrepreneurs of 2006” list.

The good things for us at Ormigo is really the Important Topics for 2007 part. Obviously it starts with _user generated content_ , going on with _communities, social networks_ , next up _online video content_ , and then at place 4 _performance based marketing_ with 79% saying it is very or somewhat important. This is of course wonderful to hear and something we very much believe in. Then there is the “Best Business Model” which in second place (36%) has providing a platform for customers’ transactions which is again very close to what we do. Allowing local merchants to get new customers on a per lead (customer contact) basis, generated via ad campaigns that they could never run on their own, is really just a platform that facilitates transactions between merchants and users. This is really the mix of advertising, performance marketing, and a platform for transactions.

Well, we’re looking forward to rocking 2007 then :)