Mail Order Smart

The biggest (I think) mail order company in Germany Quelle, is selling several Smart cars. Yes, cars. You order them, and DHL (owned by Deutsche Post) will ship it to you ;). The german new story is here. DaimlerChrysler, who build the Smart, are supporting it (no shit! ;)). I have to say though that I rather think that this is some brilliant form of guerillia marketing instead of simple sales. That doesn’t make it any less brilliant of course ;)