Guerrilla Marketing
[ChangeThis](http://www.changethis.com/) has hooked me again. This time it’s Guerrilla Marketing. Wonderful tales of things that worked, a great piece for inspiration. Lots of things in there like making your customers real birthday cards that look special, making a party in you shop, running an automatic presentation in waiting areas, putting more stuff on your specially designed business card, sending your clients handwritten short notes to make them feel special, sending out empty envelopes with return address and phone number, putting your business cards in relevant books, fusion marketing, samples for products people care about, asking “Was there something else?” at the end of a meeting, …
Read it.