Fastclick to IPO

It seems that the $75 million VC round wasn’t enough for Fastclick and now they are set to go public for another $92 million. The bigger idea here is the resulting market cap for stock based acquisitions I presume with large parts of the money going into cash flow management especially if the acquire large publishers to run their ads. This is just a small push into the performance marketing place that I talked about earlier. As the article notes, it’s very sad for DoubleClick that they shed exactly that business some time ago and I am looking forward to seeing what happens to Tribal Fusion in all this move back to networks.