Cringely comes pretty close again in Stop the Presses!. He talks about how the pay-per-click model (which is a lot older than Google but never mind) has changed the way advertising will evolve. As he says, $400 billion is spent on advertising in the U.S per year, and with 30% of media consumption going to the internet, you should have $120 billion of that on the internet, instead of the $10 billion that might be there. As he correctly points out, the average amount of ads on web sites is a lot less than in magazines, and he argues that this alone will result in less money to be spent.
Cringely on the Advertising Market
Cringely comes pretty close again in Stop the Presses!. He talks about how the pay-per-click model (which is a lot older than Google but never mind) has changed the way advertising will evolve. As he says, $400 billion is spent on advertising in the U.S per year, and with 30% of media consumption going to the internet, you should have $120 billion of that on the internet, instead of the $10 billion that might be there. As he correctly points out, the average amount of ads on web sites is a lot less than in magazines, and he argues that this alone will result in less money to be spent.