CPM Prices in Germany
I just found something I would have liked to have a week ago in a german magazine. I am talking about changes in the CPM Prices for online advertisement in Germany. Interesting.
19951997199920012003 H1Gross CPM43,6539,1431,3025,6018,27Non-Standard Discount in %8,2010,1012.3017,6028,30CPM after deductions40,0735,1927,4521,1713,10Utilisation Ratio (%)4555653025CTR (%)51,750,570,390,37CPC (EUR)0,802,014,825,433,54Conversion to Buy-0,400,700,901,40

