Buying Content

You can either buy it in small numbers or you just buy a company that owns 575 print titles, which is what Google and Yahoo! seems to want to do based on this Times Online UK article (Source John Battelle’s Searchblog: Who Doesn’t Want to Buy This Company?)

Content is still king and if you can monetize it automatically then this really rocks. So that’s where Google’s secondary offering around $4 billion will end up. Trader Classified Media seems to be worth $1.3 billion.