FastCompany has a very good article about innovation at Apple entitled: _If He’s So Smart…Steve Jobs, Apple, and the Limits of Innovation_. What they are talking about is that Apple is a very very innovative company, but their innovation runs mostly in terms of technology, new products, which on its own does not create economic value. As Apple is so innovative, by normal standards, Apple should be amazingly profitable and huge, but they are not.
Apple and Innovation
FastCompany has a very good article about innovation at Apple entitled: _If He’s So Smart…Steve Jobs, Apple, and the Limits of Innovation_. What they are talking about is that Apple is a very very innovative company, but their innovation runs mostly in terms of technology, new products, which on its own does not create economic value. As Apple is so innovative, by normal standards, Apple should be amazingly profitable and huge, but they are not.