Organization Structure and MAnagement Systems by Grant

(Originally published on OUBS Blog)

Ultimately, there may be no long-term sustainable advantage other than tha ability to organize and manage. - Jay Galbraith and Ed Lawler

The evolution of the corporation

At the end of the 19th century there were only big corporations in plantations, all the rest was personal business with lots of interation between different people. The emergence of factories made the contractor system with market relationships among workers, machine owners and merchants, inefficient.

The markets - firms difference is central here. In markets you have price mechanisms which direct the organization and in firms you have managerial direction. Which version you choose depends on efficiency. The idea is that when the administrative costs would be less than the transaction costs in a market, then firms a the more wise choice.

Railroads and the telegraph system allowed for multiple locations to be managed from one central office. Next came the devisionalised structure, the result of margers that started to happen in the 1920s. These started to not be devided by function but also by product. Here the strategic part of centralised while the operational was localised at a devision level.

Organizational Design

In general an organized human activity, as of Mintzberg, needs division of labor into tasks as well as coordinations of these task to the activity. In terms of division of labor, specialization will lead to immense productivity gains, as long as the coordination need as well as detatchment from the product of the individual does not become too big. Things that can be used for coordination are price (e.g. transfer prices between departments), rules and directives, mutual adjustment and routines.

In general, for individuals to work together, they need to see a reason to do so, something that can be called incentives. Different individuals have different goals though, which leads to the so called agency problem. Here the Principal contracts with the agent to act on in the principal’s interest. An example here would be the use of stock options for managers to allign their interest with that of the shareholders.

In the chapter, Bruce Henderson, founder of the Boston Consulting Group is quoted as saying: “Every production man’s dream is a factory that always runs at full capacity making a single product that requires no change… every salesman would like to give every customer whatever he wants immediately.

Alignement can be achieved by:
- control mechanisms
- reward incentrives
- shared values

Hierarchy in organizational design

Coordination: Modularity will lead to hierarchy, is one belief. If looked at this broadly, hierarchy is adaptable, evolving and decomposable. You can even use loose coupling which enables things to change swiftly with the general architecture staying the same. Hierarchy will also allow coordination with less interaction (5 people either need 10 interactions between each other or one person with 4 interactions with the others).

Control: Bureaucracy, administrative hierarchies, have some principles:
- rational-legal authority
- specialization
- hierarchical structure
- coordination and control through rules and standards
- standardized employment rules and norms
- separation of jobs and people
- formalization
Therefor these are often called machine bureaucracies

There are mechanistic and organic forms, in which the organismic form is less formalized, more flexible and multidirectional.

Today we are rethinking hierarchy as the world arround us is changing ever faster which means that it is less predictable and stable, needing less bureaucratic systems.

designing organizations

You need to reconcile specialization with coordination and cooperation, which a solution being the hierarchy. How shall this be designed?

First, units need to be defined based on:
- common tasks (maintenance department, finance office, quality control)
- products (department story)
- geography (Wal-Mart)
- process

A basis can be the intensity of interaction. Whereever the most interaction is needed, there should be a unit grouping. Other factors of influence are:
- economies of scale
- economies of utilization
- learning
- standardization of control systems

alternative structural forms

The functional structure is often used with single-business firms, where centralization of functions can lead to scale economics, learning and capability building. With growth in size, the groups build their own values, norms and vocabularies and integration and establishment of semi-autonomous profit centers becomes difficult.

The multidivisional structure started with diversification within companies, as they offer the possibility of decentralized decision making. Matrix structure came about with the realisation that coordination needs to happen across functions, products and geographical areas in the end. The matrix structure was adopted a lot during the 1960s and 1970s and there’s a figure of the Shell Matrix pre-1996 on page 210 of the book. Looks interesting ;)

Nonhierarchical coordination structures are another thing, something that many companies have experimented with. Here are some:
- project-based organizations (e.g. oil exploration with highly differentiated project for limited time)
- adhocracies (innovation-oriented and organic, no standardization)
- shamrock organizations (as of Charles Handy, downsized, first-leaf is the tightly integrated professional core, second-leaf outsourced things from manufacturing to payrole, third-leaf temporary or part-time lowly integrated core support)
- Honeycomb organizations (self-organizing groups, like ants’ nests, complexity theory, example: AES Honeycomb)

Common features of nonhierarchical structures are:
- focus on coordination rather than control
- reliance on mutual adjustment
- individuals have multiple organizational roles

Management System for Coordination and Control

Four are of primary importance:
- information systems: the ability to supervise depends on the flow of information upwards
- strategic planning systems: whether formal or informal, systematic or ad hoc, it is a strong means of coordination. A strategic plan often includes: a statement of goals, a set of assumptions or forecasts, a qualitative statement, specific action steps, a set of financial projections
- financial planning and control system
- capital expenditure budget
- the operating budget
- human resource system
- corporate culture as a control mechanism
- integrating different control mechanisms

The Nature and Sources of Competitive Advantage

(Originally published on the OUBS Blog)

Competitive Advantage is defined by Grant as follows:
When two or more firms compete within the same market, one firm possesses a competitive advantage over its rivals when it earns (or has the potential to earn) a persistently higher rate of profit.

Competitive advantage emerges from internal sources where companies have greater creative or innovative capabilities and from external sources arround changing customer demands, prices and technological change.

Any change in the external environment brings with it an opportunity for profit and entrepreneurship is the ability to identify and respond to that opporunity. With markets becoming increasingly turbulent, this ability to respond can be said to be a competitive advantage in itself, if it is a better ability in relation to other companies that is. It also means that you anticipate future changes and hence you need information (resource) and flexibility to respond (capability). This moves organizational structure, decision-making systems, job design, and culture to the center of an organizations capabilities. The faster you can respond, the less you need to rely on forecasts. The example of Dell fits well here, as they have less than 14 days of inventory and can respond to changes quickly.

Innovation is not only a competitive advantage but also a capability that allows to overturn the competitive advantage of other firms. Gary Hamel argues that business concept innovation is the foundation for value creation in the new economy. These new business concepts will, as of McKinsey and Co., often involve a reconfiguration of the value chain of the industry in question. Dell for example does not deliver Sony monitors bought via their online store. Sony does. They never become inventory for Dell.

Sustaining Competitive Advantage

The greatest threat here is imitation, hence barriers of imitation must be established. To successfully imitate a firm needs to identify the advantage and have an incentive to imitate it. Then it needs to be able to diagnose the advantage and acquire the resources needed.

A company trying to set-up barriers can use limit pricing to have such low prices as to not attract new entrants. Against incentives, deterrence (threat of retaliation) can be used but must be credible (see Microsoft). If your threat is aggressive price cuts you need to have excess capacity or inventories. Preemption is another option, meaning that a company takes up all existing and potential niches, helped with capacity build up in advance of growth or patents for example. Preemption depends on a small number of viable competitors and a first mover advantage in the market.

The more facets or dimension your competitive advantage has, the more difficult the diagnosis will be (casual ambiguity). This leads to uncertain imitability.

Where capabilities are based on organizational routines, acquiring these capabilities will take a lot of time. Resources are best if they are not mobile and take a lot of time to acquire. A first-mover advantage is linked to the adage “success breads success”. Here economies of learning, reputation, standard setting and scarce resources are important.

Competitive Advatange in Different Market Settings

In efficient markets, competitive advantage is absent. Here prices reflect all available information and information flows freely. Beating the market consistently is not possible.

In trading markets competitive advantage can come from:
- Imperfect availability of information
- Transaction costs
- Systematic behavioral trends and those that best diagnose them
- Overshooting … which often means that acting in the opposite direction to market swings is a potential for more profit

In production markets,the greater the heterogenity in the endowments of resources and capability of differnet firms the greater the potential for a competitive advantage.
- if there is a lot of change in your industry, the potential for new competitive advantage is great.
- The greater the choice criteria of your customers, the more likely a niche can be found
- for sustainability you need: imperfection of information, opportuinities for deterrence and preemption, difficulties of resource acquisition

Types of Competitive Advantage

Here you have cost advantages or differentiation advantages. See Table 7.2 for more information and examples.

Michael Porter has defined three generic strategies: cost leadership, differentiation and focus. In most industires, market leadership is held by a firm that has merged differentiation with low cost. Nokia might be a good example here. Also, sometimes, in the existence of scale economies, market share leaders can improve their relative cost position.