Oliver Thylmann’s Thoughts

I am wondering if I am not slowly but surely getting into problems. I like trying out things and there is a lot of great stuff out there. Aggregators of your personal life are starting to come up but this actually poses a problem.

I recently made a change in how I blog, twitter, tumble, the like. Real thoughts go in here, little notes go into twitter, which is more of a conversation. All the stuff in between now actually ends up on my Tumblr Blog. But the Tumblr Blog actually aggregates del.icio.us tags tagged linkblog, as well as flickr posts with tag moblog and my kyte.tv posts as well as qik live streams. It kind of aggregates my short thoughts.

Above that I also installed Noserub on my own server, for a large part because Dirk works at Ormigo and because I think it is one of the most interesting implementations in the open social graph movement. It aggregates all my accounts into one view. I can’t really have it aggregate my Tumblr blog because that would double aggregate a lot of stuff. It is actually more likely that I will remove some stuff and only have it take the Tumblr blog. That is actually more what goes on in my life that might interest other people than all the other stuff.

This is also one of the reasons I kept twitter out of the aggregation via Tumblr, because it’s kind of a different level that people have to be able to choose distinctly to follow.

What we really need is something that will aggregate all my feeds, and somehow allows my friends to selectively subscribe to that stream of my ideas, somehow only giving them what might interest them, maybe based on what they read. This would actually be a very fun project. There you go, another start-up idea for somebody out there. Even better would be if somebody would write something that extends Noserub to that extend. I am sure Dirk would not mind.

With that off my chest, on to some more work

Great ad!

I have been wondering how they do it for some time. The thing is that I can easily use a group of hacked PCs to randomly click ads through a normal IE. I am not really sure how Google would be able to find out which clicking PC is a bot and which is a real person.

There is one other solution though, which seems to gain credibility through this post on Webby Thoughts.

It makes me wonder whether Google has algorithms in place to notice when certain posts get traffic spikes and consider a higher percentage of those clicks as invalid clicks.

That is exactly the thing and the only thing how this can work. They will just monitor traffic over the entire network and they for one know that distribution of ads and distribution of content will remain relatively stable, so if something spikes in the distribution curve then they will presume it to be fraud and remove the spike. That seems what has happened in the above case.

This also means that if you suddenly have a short spike in your traffic this will probably not result in too much additional revenue, which will only come if the spike is not a spike but a real continuous growth in traffic.

The wonderful Robert Basic has together with Klaus Eck organized a Blogger Meetup at DLD. Obviously Henning and me will be there as well as a large group of other people. Who do we have… for one Lyssa, who has the great and hard task to bring WAZ Online to success, Martin Varsavsky together with the head of FON Europe Robert Lang, Cam Basman (Outsourcing Blog) whom I met the first time at one of the first WebMontags in Cologne (he sponsored beer, thanks :)), of course Nico Lumma, Oliver Wagner, Robert is trying to get Caterina Fake and Craig Newmark to show up, Heiko (one of the organizers of DLD) is coming, Nicole, Hugo E. Martin (looking forward to have a chat with one of the most interesting guy coming from the print business), Martin Röll, Daniela from OpenBC, and I can finally buy Florian Dargel a beer :). And obviously there are lots of other people! All in all a great crowd.

I am very happy to have received an invitation for the Digital Lifestyle Days 2006 next week in Munich and organized among others by Marcel Reichart. Due to the big turnup in speakers for the invitation only event (invitation now closed), it took a bit of time for the exact agenda to come out.

Now it is and it does look mighty interesting. On day 1 you have things like We the media (with Dan Gillmor obviously), What matters (with Hubert Burda and Joseph Vardi), Europe’s Catch-Up (with Thomas Middelhoff, Viviane Reding, Philipp Justus, Lars Hinrichs and Thomas Madsen-Mygdal) and Play & Watch, Listen! (with among others Paul van Dyk). Then comes day 2 with among others The next big thing (Marissa Mayer, Esther Dysen, Martin Versavsky, moderated by David Kirkpartick), Innovate (Ernst Raue, Rudolf Groeger, Hannes Schwaderer, Gregor Bieler, Christoph Wilfert and Timm Kehler) and a demo of Asimo as part of the Darwin Among the Machines panel.

Really looking forward to some very good discussions.

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