Apple buying Adobe

Now that would be a killer MacWorld announcement wouldn’t it? Just imagine Apple owning Quicktime and Flash. Just imagine them owning Photoshop. Just imagine them being content creation and distribution. That’s Cringely’s idea in his latest article entitled: End Game: Why Apple will buy Adobe.

The thing is that Apple has $15 billion in cash (as Cringely pointed out). That is not enough for Adobe’s $22 billion valuation, but they could throw in some cash. Let’s say they need to pay a 20-30% premium, then they need something like $30 billion to get Adobe. A few billion in cash and the rest in stock. With Apple’s valuation at $152 billion that might be doable.

The thing is that I do not currently know what else they could do that would really rock our world. Sure an ultra-thin laptop with  touchscreen might be nice, but without some added things it will not change the world. IT will not lead to soo much more profit, manely because the market isn’t that huge. They might do a package system with a desktop and laptop and things. I am pretty sure that they will do something great. Buying Adobe would be one possible thing.

5 comments so far

  1. Sebastian January 12, 2008 6:40 am

    that would be the worst thing that could happen to Adobe and it’s customers: Kill the Windows versions of adobe’s products, like Apple did with Logic audio.

  2. Ole January 13, 2008 9:50 am

    Yes, buying Adobe would be one possible thing, but i personally hope this will never happen.

  3. Oliver January 14, 2008 9:44 am

    Give them all a free mac and be done with it ;)

  4. Tao January 14, 2008 10:52 am

    This rumour has been out there for a while. Pretty sure Cringely himself has talked about it on more than one occasion. It makes sense, but if they announced it at MacWorld, it would be amazing how well they kept that secret.

  5. ingmar January 14, 2008 2:22 pm

    Surely Apple and Google will first do a merger and then buy Adobe - no problem with the cash thingie… ;)

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