Monthly Archives: March 2006
With 70 people sure to come and another 27 on the Maybe List, today’s Web Montag in KÃ¶ln is sure to be a big one. The basement at Hallmackenreuther has already been secured and I am looking forward to meeting you all there. As already said, Ormigo is looking for developers (interns welcome) and actually if you are interested no matter what you do, but think you can help us succeed, let’s have a chat. I have a thylmann.net shirt at the event, so I will be easy to spot, no matter if we have name tags or not
If you want to stay up to date on the event, check Oliver Schwarz’s WebMontag Aggregator.
Technorati Tags: Cologne, Jobs, Ormigo, WebMontag
JenSense has recently postedWhat Google’s Analyst Day Slides Said About AdSense and I finally have a bit of time to comment on this very interesting bit of news.
The thing was that Google accidentally posted the notes to their slides from their Analyst Day online, which hold some very nice information. Their Form 8-K already said that AdSense margins will be squeezed, but there is a lot more information in there.
They are projecting growth from $6 billion to $9.5 billion this year, mainly because online still needs to grow. They also believe that Y! and MSN will do un-economic things to grow market share in the AdSense world, which I can believe. It’s really a play in believing that you have the better system and hence can pay more money. Why your system might be better can have a lot of different reasons. On the buy side you might get better prices for reasons that are beyond the monetary element, and on the sell side you might be able to get more per click for some reason, among others simply be only aggregating premium traffic. Then there is of course the optimization part. It will be interesting to see what the different players are doing.
The most interesting part is that “The ad network will be commoditized over time”. This is somewhere I have recently been thinking along, and will probably write more about in the future. The systems are starting to appear that will make that possible and a collected effort by different people is something that is needed in the future.
They are also expanding to print, radio, TV and direct mails, which is just logical and was to be expected. I am really expecting a lot of door opening from Google here. They are also moving more into landing page quality, which I presume they will do with the quality score and similar efforts, taking into account conversions in rankings.
The mention of new ad formats is interesting and I do know the power that brings from having developed the platform at Ligatus. The problem with all of that is that to support different ad platforms you need to have the required input. Having the distributed over an entire network that you don’t manage yourself, might get interesting, especially in the optimization itself. If a selected campaign performs very well but doesn’t have the required ad type, then it cannot run under that ad type and the performance is not important anymore. I am looking forward to seeing some more innovation on the market out there in that respect. Yahoo! is actually doing well in terms of adding images to their ads based on a topic fitting image search over their network of images. Nice solution there.
Technorati Tags: AdSense, Advertising, eCPM, Ligatus, Optimization, Ormigo, Performance Maketing
We need to change the venue for WebMontag and I am mighty pissed. I am currently looking for an alternative and might know more tomorrow. We are looking at Halmackenreuther again. The thing is that the big Cleanicum head honcho seems to have a friend that wants to do an event there and hence we are thrown out. The person I talked to, who heads the Cleanicum here in Cologne, doesn’t even really have a say in that. Amazing. I am still baffled by how somebody can behave like this. Like with the other events we didn’t have anything in writing, as we didn’t pay anything either, but we would have paid something if needed which was even communicated. Baffled. Still confused. I will update the Wiki once I know more.
Technorati Tags: Cleanicum, WebMontag
Now that’s how you launch a company. Take ex-Apple CEO Gilbert Amelio, co-founder Steve Wozniak and ex-Exodus CEO Ellen Hancock and have them launch a company. They don’t even need to know what they are doing, you just want to use their network, because the IPO comes with the company founding and you raise $150 Million for the three to buy any company out there. That’s a SPAC (special purpose acquisition corporation) we have here. I first heard about them doing this in a recent TWiT episode where woz was attending. Now more has come to light via the Mercury News. So check it out: MercuryNews.com | 03/15/2006 | Ex-Apple executives seek tech properties to acquire.
Update: Techdirt has more on their compensation from the sec filing.
Technorati Tags: Acquicor, Apple, woz
Ormigo is looking for some people. We are starting out with Developers. We are looking for two people at the moment, but if there are three perfect fits we are not likely to decline any of them.
This is actually why I am not posting one description but a general overview about what kind of things we are looking for. You are here to grow, we grow together, and we need diversity. If you feel yourself in part of the job cloud coming along, please tell us.
The â€œI hate HTMLï¿½? PHP Coder
You like developing software that scales. You love it when an idea from the edge works out great. You are thorough and can take a weird idea, a rough sketch, to a beautiful, object oriented, scalable and testable code base. You are not afraid to say â€œNo, thatâ€™s not going to work.ï¿½? but will have the inner drive to make it happen anyway.
You have deep knowledge and long term experience with PHP and MySQL, especially the newest versions of those two, having understood that writing object oriented code is the way to go. You have worked with XML/XSLT and Web Services as external services to improve your platform. You know that handling data is a finicky thing and worked with big amounts of them.
You have been working on online projects for ages and have been especially active in backend development. If you have worked in a statistics heavy performance marketing environment, advertising solutions, WebServices and billing systems we want to hear from you. Knowing about Tagging, Unit Testing, Mapping, Geocoding, ajax, RSS, Atom and all the Web 2.0 hype is a plus. If you managed teams yourself, especially external teams and developers, thatâ€™s a big plus.
What do we want from you? A short introduction letter why you think you are the person that will rock this place to new heights, a short CV and links to a few examples of what you worked on with a few lines of what exactly you did there.
What we offer? An exciting work place, building a backend of a truly scalable platform within an IT centric corporation. You will be one of the people making that happen and you will be here from the start.
The Oversight Coder
You like building applications and services for the web. You dig templating systems and separating code from presentation and want all of this nice and clean. Things need to scale and you want to change your presentation without changes in the backend.
You have a full understanding of PHP and MySQL and feel at home in them but also feel a turn-on thinking about CSS, XML/XSLT and ajax. Above that you are also somebody that has understood the importance of good project management and want to grow more in that respect too.
We are also accepting suggestions from people who really want to do the front end part, love HTML, ajax and css. Who are designers and coders at the same time and love having access to data to mangle around. A quality assurance guy, with PHPUnit2 experience, that wants to do a bit of hands on coding would be one of the next hires. So bring the resumes on.
You can send all this directly to me or contact me via Skype (othylmann). Looking forward to hearing from you.